WNBA - "Your Move"
It’s time to be unapologetic about the greatness of our past, and the brightness of our future. It’s time to show people what dedication to the game really looks like. It’s time to show everyone what it looks like when the best female ball players in the world…go to work.
In addition to broadcast, I also created a toolkit of integrated assets (print, digital, OOH, and social) for the WNBA "Watch Me Work" campaign. With a toolkit in place, all 12 WNBA teams could download the creative files and customize it themselves during the season to promote key match-ups, popular athletes, or special ticket promotions.