Baskin-Robbins — Creature Creations

Baskin-Robbins needed a way to introduce its new ice cream sundaes, the Creature Creations. To get the word out about these never-before-seen treats, we created a campaign rallying ice cream lovers to discover their own inner creature.

Creature Creation :15s

In addition to our launch video, each creature had its own :15s spot to show off their individual personalities.