Baskin-Robbins — Pint-Sized Heroes

Across the country, amazing kids are proving you don’t have to be a grown-up to step up. Care package-creators. Face-shield makers. Even art auctioneers. They’re what we like to call Pint-Sized Heroes. During Covid—and beyond—we helped Baskin-Robbins celebrate Pint-Sized Heroes in the best way we know how: By supporting their causes with monetary donations and honoring them with ice cream. (Lots of ice cream.)

Launch Video

Shot entirely on Zoom (and with a little help from Mom and Dad), we kicked off the Pint-Sized Heroes campaign with a launch video bringing attention to the program.

Pint-Sized Heroes Vignettes

After launch, we highlighted each Pint-Sized Hero and how they helped out their communities with their own spotlight video.